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bem.builders is a multi-awarded studio that helps brands engaging with generations Z and Alpha through social gaming.
bem.builders is a multi-awarded studio that helps CAC 40 and S&P 500 brands (LVMH, FDJ, Renault…) engage with generations Z and Alpha through social gaming. bem.builders has assessed the market: more than 120 million users aged from 8 to 25 connect to games on a daily basis, while their engagement on more traditional web platforms tends to decrease.
Services
With over 3 years’ experience and 25 in-house members, the company has developed 3 services to integrate the entire value chain:
- in-game media plan
- in-game content production
- in-game brand strategy.
bem.builders builds new virtual experiences but also gathers in its ad network more than 50 existing high-traffic experiences created by famous mappers on 5 popular social gaming platforms: Fortnite, GTA RP, Roblox, The Sandbox and Zepeto. The maps that have joined bem.builders’ ad network already engage several millions of daily active users and offer a variety of themes and mechanics: sports, food, beauty, fashion, escape games…
A practical approach allowing brands to choose among various levels of engagement the strategy that best suits their goal and budget.
Values & projects
The 5 values shared by the bem.builders team: pathfinder, transform, joyful, magic and limitless, are reflected in the projects they have developed. Here are a few examples:
> Safe Zone for Orange, a 3-season campaign to combat cyberbullying on Fortnite through a set of digital resources available in 6 languages, including games, quizzes, installations, educational content and a system to redirect victims to helplines.
> Save the NFBees for Carrefour, an educational and intergenerational game promoting the role of bees in biodiversity on The Sandbox. All profits generated by the project are donated to the Beefund, an NGO that supports the preservation of bees.
> Givenchy Beauty Pride Gallery, an immersive journey on Spatial including a gamified tour and a virtual gallery of animated artworks by international digital artists who federate the LGBTQAI+ community, in order to support the Pride Month online.
Find out more
Website : www.bem.builders
LinkedIn : bem.builders